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Marketing Strategy

Does it feel uncomfortable? Do you feel a little ‘out of touch’ with yourself? Are you afraid you may have confused your audience - perhaps they will be who you are?
 

Brand Development

You have just tinkered with an important element of ‘your’ brand. Certainly, it is not the only element; after all, “what is in a name, surely I am more than that?” Yes, you are, but you have spent many years weaving the picture of who you are and this mosaic has become clearly defined at an emotional level within you. Your name, the way you dress, your behavior and your intellect all go into defining you.
 

Go-To-Market Strategy

You have just tinkered with an important element of ‘your’ brand. Certainly, it is not the only element; after all, “what is in a name, surely I am more than that?” Yes, you are, but you have spent many years weaving the picture of who you are and this mosaic has become clearly defined at an emotional level within you. Your name, the way you dress, your behavior and your intellect all go into defining you.