Telling your customer who you are, what you stand for and how you add value in such a compelling manner they feel the need to learn more.
If a tree falls in the forest and no one is there to hear it, does it make a sound? A famous question that has a simple answer – of course it does. In physics the creation of a sound wave is the creation of sound; it does not require a sentient hearer. But in marketing we have a different take on the significance of this fact. The tree may make a sound, but if there is no one there to hear it – who cares!
Good marketing is about making sure the ‘right someone’ hears your message. It is also about making sure the message is delivered in a manner that effectively communicates your value proposition. In its simplest form, it is about making your company more desirable than the competition. The challenge in this, however, is not to be oversimplified. Good marketing is a combination of process and science mixed with a heavy dose of creativity.
At 90Degrees we cleverly mix these essential ingredients under the umbrella of our Nine-By-Three™ Market Process. The result – marketing programs that connect the right you with the right customer. So watch out, there is a tree falling and we are going to make a lot of noise!